KUALA LUMPUR: A bizarre event unfolded yesterday afternoon at the bustling Pavilion KL, a popular landmark in Kuala Lumpur. Blasting music filled the air, followed by a “shower” of money raining down onto the crowd, drawing the attention of numerous bystanders who eagerly scrambled to collect the bills. The scene quickly became a public sensation.
According to eyewitnesses, the “banknotes” featured a QR code, sparking curiosity among onlookers. Scanning the code revealed a promotional video by online entertainment platform FIFO88, featuring a man bearing an uncanny resemblance to Korean pop star PSY performing a lively dance routine.
Upon further investigation, it was confirmed that the activity was organized by FIFO88. However, whether the featured PSY lookalike has any real connection to the renowned Korean artist remains unclear. Regardless, this “money rain” campaign has successfully ignited a whirlwind of online discussion, making it one of the most talked-about events of the day.
On social media, hashtags like #PavilionMoneyRain and #FakePSY quickly started trending. One person commented, “Is this the real PSY? Or just someone pretending to be him?” Others shared pictures and videos from the event, calling it a fun and fresh way to advertise.
The campaign sparked conversations about its creativity and raised questions about the fine line between clever marketing and potential confusion.